I've been seeing more companies offering taste or satisfaction guarantees on their product as an enticement to try it out, rather than a coupon. Works for me! I'm much more apt to buy a different brand if I know I'll get my money back if no one in my household likes it much.
Right now there is just such a taste guarantee on Aunt Jemima pancakes through March 31st. If you buy Aunt Jemima brand pancakes and don't love them, go online here and fill in the information from your box - so don't throw away the box just yet! You should then receive a check to cover the cost of the pancakes you bought within a few weeks.